Monday, July 24th 2017
GIGABYTE to Merge its Motherboard and Graphics Card Divisions
To better address the increasingly competitive PC hardware market, GIGABYTE is reportedly undertaking a major internal reorganization. The company is merging its PC motherboard and consumer graphics card divisions into a single division, which will be led by Eddie Lin, the current sales and marketing associate vice president of the company's Gaming Product Business Unit, and the brains behind the Aorus brand. Lin oversaw the expansion of the Aorus brand from pre-built gaming notebooks and gaming peripherals, to include DIY gaming PC components, such as motherboards and graphics cards. The company's flagship client-segment products now bear the Aorus brand.
This reorganization comes in the wake of a fall in the company's shipments of DIY gaming-grade PC components. The company shipped 900,000 fewer motherboards in 2016, than it did in 2015 (down from 17.1 million to 16.2 million). The average selling price of the company's motherboards, however, went up in the year, and the company was able to shore up its revenues slightly. With rising prices of GPUs from both NVIDIA and AMD, the ASP of the company's graphics cards, has also seen an increase. Post reorganization, several of the company's motherboard executives' designations will be shuffled, and will report to Lin.
Source:
DigiTimes
This reorganization comes in the wake of a fall in the company's shipments of DIY gaming-grade PC components. The company shipped 900,000 fewer motherboards in 2016, than it did in 2015 (down from 17.1 million to 16.2 million). The average selling price of the company's motherboards, however, went up in the year, and the company was able to shore up its revenues slightly. With rising prices of GPUs from both NVIDIA and AMD, the ASP of the company's graphics cards, has also seen an increase. Post reorganization, several of the company's motherboard executives' designations will be shuffled, and will report to Lin.
13 Comments on GIGABYTE to Merge its Motherboard and Graphics Card Divisions
I wonder if they'll make a AM4 version
Yeah, they do. www.newegg.com/Product/Product.aspx?Item=N82E16813128997
Nothing higher than the Gaming 7 yet though.
www.gamersnexus.net/news-pc/2937-gigabyte-x399-aorus-gaming-7-motherboard-and-vrm-specs
X399 Gaming 7
MSI was the other big sales volume stealer, asrock to a lesser amount as well. I believe MSI and Asus took the RGB craze better and gained sales, asrock took the black and white color schemes.
Meanwhile, Gigabyte had some butt ugly cooler shrouds (though finally good coolers, unlike earlier Windforce), fan issues on Pascal cards, some Mechwarrior style motherboard and was transitioning into full 'gamer-premium' nonsense of which everything had already been done elsewhere.
A big thing is that Gigabyte also has almost no appearance in other peripherals and when they do, it doesn't really look that good, not Premium but Sharkoon budget segment copy. Even Corsair allows you to get a full battle station in one style, most other brands also have this, and Gigabyte lacks a number of products there, and unity in design language.
Though I did buy a Z170 here